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The killer coronavirus has affected the revenue of the beauty industry by restricting people from visiting parlors frequently. With the spread increasing day by day, it is uncertain when the beauty parlors will resume normalcy.
The shunting of many parlors has left make-up artists and stylists unemployed. In the pandemic’s initial days, the cosmetic stores suffered a massive loss as many beauty products left unsold due to the poor sales. However, the beauty industry has taken alternative measures of selling sanitizers and cleansing agents to compensate for the loss and keep the business running. The pandemic has created enormous pressure among people in visiting physical shops and buying make-up essentials. Hence, they have adopted DIY methods to retain the beauty of their skin.
The coronavirus has opened people’s creative minds to try new makeovers on them to know which best suits look their skin. It has reduced the dependencies of people to visit parlors influencing the cosmetic industry largely. Manufacturers face problems in launching new products, as the old stock is still fresh. Customers are also not showing interest in visiting the stores to explore new stuff during this pandemic as they prefer staying safe indoors.
Recent reports have revealed that many beauty professionals have started their own business online in taking beauty classes to stay safe and productive. It has been the only revelation to make a reasonable amount of money in this testing time. Some preventive measures taken by the running parlors include wearing masks for professionals keeping in mind the customers’ safety. This is due to the fear of increased coronavirus spread when the customers are in close contact with service artists. Many brands have slashed the prices on cosmetic products to sell them soon and offer free shipping.
The pandemic has taught so many lessons to people by making them think safety first rather than risking their health. People will likely remain thoughtful and responsible until the corona subsides and follow social distancing to fight the harmful virus. Many stores have the physical presence to clear off the inventory following some safety measures and selling products like masks and sanitizers. Although the cosmetic industry suffered a setback in 2020, facing so many disasters, it is likely to resume this year slowly.
Are you looking for subtle colours or vibrant shades for your cosmetic brand? Experts at a responsible company like Koel Colours can assist you with innovative cosmetic colour options.
To know more, contact:
Koel Colours Pvt Ltd.
T: +91 22 6825 2300
Email: sales@koelcolours.in (Domestic Business);
sales.int@koelcolours.in (Intl. Business)