AI Team

Colors has always been the beating heart of the beauty industry. It’s the first thing a consumer notices on a shelf, the first thing that shows up in a swatch video, and often the deciding factor between “add to cart” and “scroll past.” Every year, that colors story rewrites itself shaped by social media, runway […]

Color is often the first thing a customer notices before texture, before fragrance, before taste. Whether it’s the shimmer in an eyeshadow palette, the vibrant coating on a candy shell, the tint in a soap bar, or the precise shade of a tablet, color pigments quietly do the heavy lifting behind a product’s first impression. […]

What is Turmeric Yellow Color? Turmeric Yellow Color is a natural dye obtained from the root of the Curcuma Longa (turmeric). Turmeric has been used for many years in various ways due to its beautiful gold-yellow color and medicinal attributes. The primary component responsible for its yellowish color is curcumin which is an organic polyphenol […]

Why Carrot Pigments Matter Not all carrots have a bright orange color. It is true that for years, wide varieties of carrots were not orange but rather were a variety of colors including purple, yellow and white. It has been centuries since humans began selectively breeding carrots to produce the bright orange color which most […]

For many years, titanium dioxide (TiO₂), has been utilized as a primary additive in whitening and opacification of various product lines in multiple industries. Food and Pharmaceutical products, Personal Care and Cosmetic products have all utilized TiO₂ for its high level of whiteness, opacity and cost-effectiveness. However, a combination of regulatory concerns regarding TiO₂, changing […]