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Brands can thrive in the cosmetics market only if the quality of the product developed by cosmetic colour manufacturers stands the test of time. Customers who use branded cosmetics are aware of product features and shelf life. The quality of the product decides the customer loyalty in the market which translates to continued sales for brand owners. That’s why, quality control by cosmetics products manufacturers is extremely critical.
Finding the right colour formulation for cosmetics
Cosmetic colours are available in liquid as well as powder form. Because cosmetic pigment colours are water-soluble, these colourants are used for manufacturing of most cosmetic products. Also, organic and inorganic pigments offer numerous possibilities in terms of lending the right appearance and texture to cosmetics. The colour evaluation process enables the specialists to match the right formulation for the right finished product.
Any errors during manufacturing can lead to enormous costs. Therefore, strict quality control is followed by reputed cosmetics pigment colour manufacturers at every phase of colour production. The colour data is studied for obtaining the right visual appearance. The factors considered while studying the colour data include opacity, light source, and reflective value. During the colour manufacturing process, pigment colour manufacturers use analysed colour data to achieve consistency in colours.
Some of the quality control techniques in the cosmetic colours industry include small angle X-ray scattering, sensory analysis, and rheology. These techniques not only validate the quality parameters of a cosmetic colourant but also support in checking its safety parameters.
Stability of the formulated colour
If you look at today’s cosmetics market, there are a wide range of cosmetic brands offering eye shadows, lipsticks, etc. Other than product ambassadors, the quality and the special features of the product propels sales. For example, there are certain cosmetic products that can define the facial features of the user in the party lighting at night or indoors.
There is a lot that goes on behind-the-scenes to give consumers these kinds of product characteristics. If the product is from a popular brand then the price of the product will likely be higher. The consumers who opt for an expensive cosmetic product will expect the product to remain stable until the promised shelf life of the product.
Technical experts monitor the entire colour manufacturing process to make sure that the final colour has the desired stability. All through manufacturing, factors like chemical changes and heat can affect the quality of the product. To ensure the stability of the colour during manufacturing, instruments like spectrophotometers are used for monitoring the process.
Also, cosmetic colour pigment analysis is performed by experienced technical specialists as per the pigment quality standards observed worldwide.
Maintaining quality standards for cosmetic colours
To manufacture premium quality products, cosmetic colour manufacturers have to undertake extensive research and analysis. The results are further tested in testing labs and certified by relevant regulatory authorities to ensure that the end-consumer receives a high-quality product that’s safe to use.
In India, Koel is among the few reliable cosmetic colour manufacturers that follow GMP-certified and Kosher-certified manufacturing practices. Stringent in-house processes and guidelines help Koel Colours to promptly supply colourants of consistent quality for diverse markets.
Koel Colours is well-connected with a distribution network across India, Europe, Asia Pacific, Middle East, Africa, Oceania, Latin America and North America. And, Koel’s experts can formulate colours as per the guidelines of the Department of Health & Human Services, USA and the regulatory standards of the EU markets.
Koel Colours is considered as one of the respected pigment colour manufacturers in India by top global brands.
For more information related to the quality of cosmetic pigment colours, you can contact an expert at Koel Colours. Call +91 22 6825 2300.